RED OAK BRAND IDENTITY
The focus of this project was to create a recognizable icon image, a logo that was clean, trendy, and versatile, and a tag line that was compelling, but also carried a clear message that lined up with the mission and vision.
The icon was created by using Adobe Illustrator, a traceable image, and the pen tool.
The logo was created by using Adobe Illustrator & Photoshop combining the icon along with brand typography and a combination of shapes.
The tag took a little time and effort to come up with, but we landed on something awesome! It was designed with the brand typography, the square concept from the logo, and we also incorporated the icon.
RED OAK COUPON
The focus of was to create a business card size coupon that could be printed and handed out as a “thank you for being awesome”. The cards were printed on a heavy gauge white matte card stock, full color front and back!
RED OAK COLLECTIONS ARTWORK
Here are the icons we used for each of the collections offered by Red Oak. The artwork was designed to streamline between our Shopify website and social media posts and updates.
RED OAK SHOP ONLINE
This project included a web design with Shopify. Due to the budget for this start up eCommerce store, we decided to work with a free shopify template. The design element needed by the client was custom made collection icons and header images, as well as, setting up the layout and the backend of the Shopify store.VISIT REDOAKSHOP.COM
